Why Emotional Content Resonates With Parents
Our Mykidstime article 40 of the Best Feel-Good Family Films is an excellent example of creating useful content that resonates with your audience. Let’s face it, parenting can be a bit of an emotional rollercoaster! Here’s Why Emotional Content Resonates With Parents:
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Our article 40 of the Best Feel-Good Family Films was written just after lockdown started, and published on our parent site Mykidstime.com. It has had over 9k views since we published it.
We already knew from our engaged and very articulate community that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of Google Analytics shows continued strong views for this type of entertainment content.
But what do we mean by “emotional content”? And why does taking this approach work?
Recommended reading: In Uncertain Times, Parents Want Reassuring Content from Trusted Sources
Why This Content Works
1. We use an emotional term in the title
Using an emotional term “Feel-Good” helped interest parents. They wanted content to help comfort during an uncertain time.
2. It helps solve a problem
Parents are always on the lookout for ways to keep the kids amused, then during the enforced time at home this became even more imperative.
3. A strong choice for lead image
We picked a lead image that showed a family laughing together, something to appeal and be positive.
And how do parents feel about Family Entertainment?
In our recent Insights report about parents and family entertainment, one parent said “I would be scared just at the moment to take the kids to the cinema, especially going to see a popular film, as it will be hard to social distance in a confined space.”
In our recent Insights studies about parents and their views on family entertainment, it turns out
- We had seen a 67% rise in views of our family entertainment content on Mykidstime.com.
- We got great engagement on our Pinterest Channel – our list of 50 Best Family Movies had 375k views and 1.8k people saved the pin.
- Streaming services are proving really helpful during this time with parents still hesitant about taking kids back to the cinema.
Read more in our Family Entertainment Insights report here.
Would you like insights from parents for your business? Talk to our panels of engaged mums and dads, using our dedicated private platform to gather critical insights to help influence and activate them. Contact us now to find how we can help.